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~person:"Kim, Eunice"
~person:"Rahman, Zillur"
~subject:"Werbung"
~type_genre:"Article in journal"
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Kim, Eunice
Rahman, Zillur
Gierl, Heribert
8
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6
Buijzen, Moniek
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Dahlén, Micael
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Dens, Nathalie
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Journal of promotion management : JPM
2
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
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Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
2
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
3
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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