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~person:"Kim, Eunice"
~subject:"Interaktive Medien"
~type_genre:"Article in journal"
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Interaktive Medien
Brand management
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Kim, Eunice
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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