Brand followers : consumer motivation and attitude towards brand communications on Twitter
Eun Sook Kwon; Eunice Kim; Yongjun Sung; Chan Yun Yoo
| Year of publication: |
2014
|
|---|---|
| Authors: | Kwon, Eun Sook ; Kim, Eunice ; Sung, Yongjun ; Yoo, Chan Yun |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 4, p. 657-680
|
| Subject: | Twitter, Inc. | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466400