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~person:"Kim, Hye-yŏng"
~subject:"Online-Marketing"
~subject:"USA"
~type:"article"
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Online-Marketing
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Kim, Hye-yŏng
Ko, Eunju
7
Seo, Yuri
5
Wiedmann, Klaus-Peter
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Aiello, Gaetano
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Choi, Yung Kyun
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
2
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
3
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
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