//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kim, Hye-yŏng"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Internet marketing
4
Online-Marketing
4
Social Web
4
Brand
3
Brand image
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Markenimage
3
Beziehungsmarketing
2
Fashion
2
Luxury brands
2
Mode
2
Relationship marketing
2
Social media
2
AI customization
1
AI-Assisted design
1
Ad attitudes
1
Advertising effects
1
Attachment
1
Authenticity
1
Brand dilution
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer engagement
1
Credibility
1
Generative AI
1
Glaubwürdigkeit
1
Homophily
1
Human brand
1
Influencer
1
Perception
1
Product design
1
Produktgestaltung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
4
Language
All
English
4
Author
All
Kim, Hye-yŏng
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
Ko, Yong Jae
4
Langaro, Daniela
4
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
2
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
3
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->