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~person:"Kim, Hye-yŏng"
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Brand management
5
Consumer behaviour
5
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Markenführung
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Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Brand
3
Brand image
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Luxury goods
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Luxusgüter
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Markenartikel
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Beziehungsmarketing
2
Fashion
2
Luxury brands
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Mode
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Relationship marketing
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Social media
2
AI customization
1
AI-Assisted design
1
Ad attitudes
1
Advertising effects
1
Attachment
1
Authenticity
1
Brand dilution
1
Brand love
1
Celebrity endorsement
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Celebrity-Werbung
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Consumer engagement
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Credibility
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Generative AI
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Glaubwürdigkeit
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Homophily
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Human brand
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Product design
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Kim, Hye-yŏng
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
92
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
58
Balmer, John M. T.
56
Ahlert, Dieter
49
Merrilees, Bill
49
De Chernatony, Leslie
46
Foroudi, Pantea
41
Bang, Nguyen
40
Kernstock, Joachim
39
Loureiro, Sandra Maria Correia
39
Bauer, Hans H.
38
Phau, Ian
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Gupta, Suraksha
33
Iglesias, Oriol
33
Sattler, Henrik
33
Uggla, Henrik
33
Herrmann, Andreas
31
Christodoulides, George
29
Guzman, Francisco
29
Strebinger, Andreas
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Swoboda, Bernhard
28
Vrontis, Demetris
28
Völckner, Franziska
28
Brexendorf, Tim Oliver
27
King, Ceridwyn
27
Ko, Eunju
27
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International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
2
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
3
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
4
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
5
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
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