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~person:"Kim, Joon Kyoung"
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Corporate social advocacy
2
Brand image
1
Brand management
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Consumer behaviour
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Corporate Social Responsibility
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Corporate social responsibility
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Markenführung
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Kim, Joon Kyoung
Afego, Pyemo N.
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Alharbi, Khalid
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Overton, Holly
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Parcha, Joshua M.
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Park, Keonyoung
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Yigitcanlar, Tan
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Zhou, Ziyuan
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Adae, Eric Kwame
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Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Examining the determinants of consumer support for corporate
social
advocacy
Kim, Joon Kyoung
;
Overton, Holly
;
Alharbi, Khalid
; …
- In:
Corporate communications : an international journal
28
(
2023
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10014288259
Saved in:
2
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate
social
advocacy
(CSA) initiatives : the case of Nike's Colin Kaepernick c...
Li, Jo-Yun
;
Kim, Joon Kyoung
;
Alharbi, Khalid
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 233-257
Persistent link: https://www.econbiz.de/10013207294
Saved in:
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