Examining the determinants of consumer support for corporate social advocacy
Year of publication: |
2023
|
---|---|
Authors: | Kim, Joon Kyoung ; Overton, Holly ; Alharbi, Khalid ; Carter, Jackson ; Bhalla, Nandini |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 3, p. 451-468
|
Subject: | Corporate social advocacy | Self-efficacy | Theory of planned behavior | Word-of-mouth |
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