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~person:"Kim, Kacy K."
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Advertising effects
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Kim, Kacy K.
Kim, Dong Hoo
3
Tan, Wee-Kheng
3
Yoon, Sukki
3
Arenas-Gaitán, Jorge
2
Audrezet, Alice
2
Caffier de Kerviler, Gwarlann
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Cauberghe, Verolien
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Chafra, Jamel
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Dalla Pozza, Ilaria
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Danziger, Shai
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Elliott, W. Brooke
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Erkutlu, Hakan
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Feldhaus, Christoph
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Fernández-Ruano, M. Lina
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Frías-Jamilena, Dolores M.
2
Grönroos, Christian
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Guest, Duncan
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Guo, Qiang
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Heckenhahn, Jonas
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Herstatt, Cornelius
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Holmqvist, Jonas
2
Hsu, Li-Chun
2
Hudders, Liselot
2
Isaak, Karina
2
Jia, Yanli
2
Kao, Hsin-Yi
2
Kim, Hyunji
2
Lee, So Young
2
Lew, Jia Hui
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Löschel, Andreas
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Marwede, Malte
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Mattila, Anna S.
2
Mittone, Luigi
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Noor, Jawwad
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Ouyang, Jun
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Polman, Evan
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Polo-Peña, Ana I.
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International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Text versus pictures in advertising : effects of
psychological
distance
and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
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