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~person:"Kim, Kyung Hoon"
~person:"Vazquez, Delia"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
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Kim, Kyung Hoon
Vazquez, Delia
Ko, Eunju
11
Ozuem, Wilson
6
Azemi, Yllka
4
Cantoni, Lorenzo
3
Carey, Robin
3
Easey, Mike
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Kim, Sang Jin
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Loureiro, Sandra Maria Correia
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Madhani, Pankaj M.
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Nobile, Tekila Harley
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
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ECONIS (ZBW)
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
4
Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
Saved in:
5
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
6
Simulating attachment to pure-play fashion retailers
Ashman, Rachel
;
Vazquez, Delia
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 975-996
Persistent link: https://www.econbiz.de/10009672347
Saved in:
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