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~person:"Kim, Minjeong"
~person:"Yoo, Jungmin"
~subject:"Advertising media"
~subject:"Mental imagery"
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Advertising media
Mental imagery
Online retailing
13
Online-Handel
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Consumer behaviour
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Kim, Minjeong
Yoo, Jungmin
Cao, Yanan
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Griffart, Clovis
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Horn, Esther
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Kim, Jung-Hwan
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Li, Huifan
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Lv, Xingyang
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Park, Minjung
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Spielmann, Nathalie
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
The effects of online product presentation on consumer responses : a mental imagery perspective
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2464-2472
Persistent link: https://www.econbiz.de/10010402761
Saved in:
3
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
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