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~person:"Kim, Soon-Ho"
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Kim, Soon-Ho
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Journal of Services Marketing
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The journal of services marketing
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Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
2
Promoting customers’ involvement with service brands: evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong (Ally)
- In:
Journal of Services Marketing
31
(
2017
)
7
,
pp. 733-744
service
value
influenced both service brand involvement and service brand-decision involvement. However, self-congruity only …
Persistent link: https://www.econbiz.de/10014906011
Saved in:
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