Promoting customers' involvement with service brands : evidence from coffee shop customers
Year of publication: |
2017
|
---|---|
Authors: | Kim, Soon-Ho ; Lee, Seonjeong |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 7, p. 733-744
|
Subject: | Brand loyalty | Involvement | Customer brand identification | Self-congruity | Service value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Kundenintegration | Customer integration |
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