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~person:"King, Stephen"
~person:"Olbrich, Rainer"
~subject:"Werbewirtschaft"
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Werbewirtschaft
Markenartikel
29
Brand
28
Handelsmarke
13
Store brand
12
Brand management
10
Markenführung
10
Deutschland
9
Germany
9
Advertising industry
7
Advertising planning
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Werbeplanung
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Advertising effects
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Werbewirkung
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Consumer products distribution
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Lieferantenmanagement
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Market power
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Marketingmanagement
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King, Stephen
Olbrich, Rainer
Al-Shuaili, Ahmed Hamed
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Bright, Laura F.
1
Henning, Robert A.
1
Kilgour, Mark
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Koslow, Scott
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Schau, Hope Jensen
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A master class in brand planning : the timeless works of Stephen King
7
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ECONIS (ZBW)
7
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1
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
2
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
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3
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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4
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
5
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
6
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
7
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
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