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~person:"King, Stephen"
~person:"Steffenhagen, Hartwig"
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Advertising effects
15
Werbewirkung
15
Advertising planning
10
Werbeplanung
10
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6
Werbewirtschaft
6
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5
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King, Stephen
Steffenhagen, Hartwig
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
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29
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A master class in brand planning : the timeless works of Stephen King
8
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of business economics : JBE
1
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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1
Werbe-Management in jungen Wachstumsunternehmen
Engelen, Andreas
;
Wolff, Caroline
;
Steffenhagen, Hartwig
; …
- In:
Journal of business economics : JBE
80
(
2010
)
1
,
pp. 31-69
Persistent link: https://www.econbiz.de/10003928200
Saved in:
2
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
3
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
4
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
5
Advertising idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
6
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
7
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
8
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
9
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
10
Prospektwirkung : Abverkauf oder mehr?
Reiss, Juliet S.
;
Steffenhagen, Hartwig
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003598440
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