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~person:"King, Stephen"
~source:"econis"
~subject:"Werbewirtschaft"
~subject:"Werbung"
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Advertising effects
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Werbewirkung
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Advertising planning
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King, Stephen
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Rosengren, Sara
16
Septianto, Felix
16
Diehl, Sandra
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Dahlén, Micael
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Kaiser, Harry M.
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Yoon, Hye Jin
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Sayedi, Amin
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Terlutter, Ralf
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Wilbur, Kenneth C.
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Chan, Kara
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Dens, Nathalie
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Esch, Franz-Rudolf
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Evans, Nathaniel J.
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Malik, Garima
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Mueller, Barbara
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Rozendaal, Esther
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Wilson, Rick T.
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Buijzen, Moniek
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Choi, Yung Kyun
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Ford, John B.
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Ghose, Anindya
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Hudders, Liselot
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Weinberger, Marc G.
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Wu, Linwan
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Okazaki, Shintaro
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Poels, Karolien
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Zúñiga, Miguel Ángel
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Bellman, Steven
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A master class in brand planning : the timeless works of Stephen King
8
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ECONIS (ZBW)
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1
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
2
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
3
Practical progress from a theory of advertisements
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 123-137)
.
2007
Persistent link: https://www.econbiz.de/10003578212
Saved in:
4
Advertising idea
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 145-152)
.
2007
Persistent link: https://www.econbiz.de/10003578217
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
7
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
8
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
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