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~person:"Kirchgeorg, Manfred"
~person:"Merrilees, Bill"
~person:"Vrontis, Demetris"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
74
Markenführung
74
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
34
Markenimage
34
Brand
22
Markenartikel
21
Beziehungsmarketing
16
Relationship marketing
16
Luxury goods
14
Luxusgüter
14
Corporate reputation
13
Brand architecture
10
Markenarchitektur
10
Marketing management
10
Marketingmanagement
10
Brand extension
9
Markentransfer
9
Australia
8
Australien
8
Stakeholder
6
Customer satisfaction
5
Firm performance
5
Führungsstil
5
Internet marketing
5
Kundenzufriedenheit
5
Leadership style
5
Marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Unternehmenserfolg
5
Brand equity
4
Customer integration
4
Cyprus
4
Football
4
Fußball
4
Kundenintegration
4
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Article
13
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Article in journal
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13
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1
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1
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1
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10
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Kirchgeorg, Manfred
Merrilees, Bill
Vrontis, Demetris
Wiedmann, Klaus-Peter
Melewar, T. C.
17
Balmer, John M. T.
14
Foroudi, Pantea
11
Bang, Nguyen
10
Gupta, Suraksha
6
Iglesias, Oriol
6
Van Hoye, Greet
6
Balmer, John M.T.
5
Foroudi, Mohammad Mahdi
5
Sharifah Faridah Syed Alwi
5
Urde, Mats
5
Abratt, Russell
4
Becker, Kip
4
Chen, Weifeng
4
Dennis, Charles
4
Greyser, Stephen A.
4
Miller, Dale
4
Podnar, Klement
4
Abimbola, Temi
3
Dineen, Brian R.
3
Han, Heesup
3
He, Xinming
3
Hussain, Shahzeb
3
Kabst, Rüdiger
3
Kim, Kyung Hoon
3
Kitchen, Philip J.
3
Markovic, Stefan
3
Navare, Jyoti
3
Nobre, Helena
3
Rindell, Anne
3
Singh, Jaywant
3
Smith, Katherine Taken
3
Swoboda, Bernhard
3
Anisimova, Tatiana
2
Azimi, Mohammad
2
Baum, Matthias
2
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The journal of brand management : an international journal
4
Corporate reputation review : an international journal
1
Forum Wirtschaftsethik : Jahresschrift des DNWE
1
Global business & economics review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
Marketing : ZFP ; journal of research and management
1
The journal of product & brand management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
13
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
3
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
6
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
7
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
8
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
9
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
10
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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