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~person:"Kitchen, Philip J."
~source:"econis"
~subject:"Brand image"
~subject:"Marketingtheorie"
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Brand image
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5
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Kitchen, Philip J.
Kotler, Philip
25
Keller, Kevin Lane
22
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Melewar, T. C.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Bruhn, Manfred
5
Cannon, Joseph P.
5
Eisend, Martin
5
Foroudi, Pantea
5
Grönroos, Christian
5
O'Cass, Aron
5
Pilarczyk, Bogna
5
Šerić, Maja
5
Baker, Stephen
4
Bang Nguyen Viet
4
Burmann, Christoph
4
Dekimpe, Marnik G.
4
Freiling, Jörg
4
Gierl, Heribert
4
Hirvonen, Saku
4
Jaworski, Bernard J.
4
Kollmann, Tobias
4
Laukkanen, Tommi
4
Lehmann, Donald R.
4
MacInnis, Deborah J.
4
Shaw, Eric H.
4
Siano, Alfonso
4
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EuroMed journal of business
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Marketing : metaphors and metamorphosis
1
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ECONIS (ZBW)
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
3
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
4
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
5
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
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