IMC : new horizon/false dawn for a marketplace in turmoil?
Year of publication: |
2009
|
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Authors: | Kitchen, Philip J. ; Schultz, Don E. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 197-204
|
Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Marketingtheorie | Marketing theory |
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