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~person:"Klapper, Daniel"
~subject:"Advertising"
~type:"article"
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Advertising
Advertising effects
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Internet marketing
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Online-Marketing
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Werbung
4
Brand image
2
Brand management
2
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Klapper, Daniel
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Bellman, Steven
7
Fogel, Joshua
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
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Sahni, Navdeep S.
7
Sayedi, Amin
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Wilbur, Kenneth C.
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Choi, Yung Kyun
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Jerath, Kinshuk
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Kim, Jooyoung
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Balseiro, Santiago R.
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Cho, Chang-Hoan
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Dens, Nathalie
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Fesenmaier, Daniel R.
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Katona, Zsolt
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King, Karen Whitehill
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Reijmersdal, Eva A. van
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Schultz, Carsten D.
5
Skiera, Bernd
5
Stienmetz, Jason L.
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Varan, Duane
5
Voorveld, Hilde
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Cauberghe, Veroline
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Chen, Huan
4
Cohen, Justin
4
Danaher, Peter J.
4
De Jans, Steffi
4
Dukes, Anthony
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Evans, Nathaniel J.
4
Gordon, Brett R.
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Guitart, Ivan A.
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Hartnett, Nicole
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International journal of electronic commerce : IJEC
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
3
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
4
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
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