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~person:"Kleyn, Nicola"
~subject:"Markenführung"
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Markenführung
Brand architecture
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Markenarchitektur
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Kleyn, Nicola
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
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Balmer, John M.T.
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Bang, Nguyen
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Chen, Weifeng
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Esch, Franz-Rudolf
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Ind, Nicholas
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Merrilees, Bill
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Miller, Dale
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Sharifah Faridah Syed Alwi
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Abratt, Russell
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Brexendorf, Tim Oliver
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Burmann, Christoph
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Greyser, Stephen A.
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Mingione, Michela
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Sarkar, Soumya
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Anisimova, Tatiana
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Brunner, Christian Boris
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Burghausen, Mario
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Dev, Chekitan S.
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Keller, Kevin Lane
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Langner, Tobias
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Redler, Jörn
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Tomczak, Torsten
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Urde, Mats
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Barnier, Virginie de
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Baumgarth, Carsten
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Brunninge, Olof
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Cooper, Holly
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Foroudi, Mohammad Mahdi
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Gupta, Suraksha
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Hakenes, Hendrik
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Heller, Michael
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The journal of brand management : an international journal
2
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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