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~person:"Kliche, Mario"
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B-to-B-Marketing
4
Business-to-business marketing
4
Theorie
4
Theory
4
Innovation
3
Marketing management
3
Marketingmanagement
3
Information technology
2
Informationstechnik
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2
Theory of competition
2
Wettbewerbstheorie
2
Automated manufacturing
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Automatisierte Produktion
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Kliche, Mario
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
24
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Baumgarth, Carsten
18
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Ulaga, Wolfgang
15
Brennan, Ross
14
Grewal, Rajdeep
14
Keränen, Joona
14
Schmitz, Christian
14
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Binckebanck, Lars
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
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Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
4
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Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000820978
Saved in:
2
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
3
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
Saved in:
4
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
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