Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
hrsg. von Mario Kliche ... Mit Beitr. von Thomas Baaken ...
| Year of publication: |
1990
|
|---|---|
| Other Persons: | Kliche, Mario (ed.) ; Baaken, Thomas (contributor) ; Strothmann, Karl-Heinz (honouree) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Investitionsgütermarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 405 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift ; Aufsatzsammlung |
| Language: | German |
| Notes: | Festschrift Karl-Heinz Strothmann. - Bibliogr. K.-H. Strothmann S. 399- 401 |
| ISBN: | 3-409-13644-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014270513