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~person:"Klink, Richard R."
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Brand management
7
Markenführung
7
Brand
5
Consumer behaviour
5
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5
Markenartikel
5
Brand image
4
Markenimage
4
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Klink, Richard R.
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
99
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
Backhaus, Klaus
44
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44
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Kernstock, Joachim
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
31
Herrmann, Andreas
30
Gupta, Suraksha
29
Guzman, Francisco
29
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29
Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
Kreutzer, Ralf T.
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
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Marketing letters : a journal of research in marketing
4
Brand management ; Vol. 1
1
Journal of business research : JBR
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
8
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1
Branding strategies for high-technology products : the effects of consumer and product innovativeness
Truong, Yann
;
Klink, Richard R.
;
Simmons, Geoffrey
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 85-91
Persistent link: https://www.econbiz.de/10011620254
Saved in:
2
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
3
Examining the brand name : mark relationship in emerging markets
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
Saved in:
4
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
5
Creating brand personality with brand names
Klink, Richard R.
;
Athaide, Gerard A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10009530081
Saved in:
6
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
7
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
8
Leveraging brand equity to attract human capital
DelVecchio, Devon
;
Jarvis, Cheryl Burke
;
Klink, Richard R.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10003508092
Saved in:
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