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~person:"Klinke, Roman"
~person:"Ommen, Nils"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
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Klinke, Roman
Ommen, Nils
Ahlert, Dieter
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Woisetschläger, David
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Kenning, Peter
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Berentzen, Johannes
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Vogel, Verena
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
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2
Markenadaptionsentscheidungen bei der Internationalisierung von Dienstleistungen am Beispiel der europäischen Mobilfunkbranche
Ahlert, Dieter
;
Berentzen, Johannes
;
Klinke, Roman
-
2006
Persistent link: https://www.econbiz.de/10003772657
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