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~person:"Ko, Eunju"
~person:"Kumar, Vikas"
~person:"Mathur, Manisha"
~subject:"Social web"
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Search: subject:"branding"
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Social web
Brand management
48
Markenführung
48
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
26
Markenimage
26
Beziehungsmarketing
23
Relationship marketing
23
Brand
20
Markenartikel
20
Internet marketing
17
Luxury goods
17
Luxusgüter
17
Online-Marketing
17
Social Web
15
Fashion
12
Mode
12
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Advertising effects
5
Customer satisfaction
5
Destination management
5
Destinationsmanagement
5
Kundenzufriedenheit
5
Tourism marketing
5
Tourismusmarketing
5
Werbewirkung
5
Advertising
4
Holiday behaviour
4
Luxury brand
4
Online brand communities
4
Urlaubsverhalten
4
Werbung
4
Brand loyalty
3
Customer equity
3
Customer integration
3
Kundenintegration
3
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15
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English
15
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Ko, Eunju
Kumar, Vikas
Mathur, Manisha
Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Kumar, Jitender
5
Melewar, T. C.
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Brandão, Amélia Maria Pinto da Cunha
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
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Journal of business research : JBR
3
Journal of retailing and consumer services
2
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
15
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
9
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
10
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
1
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