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~person:"Ko, Eunju"
~person:"Kumar, Vikas"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: subject:"branding"
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| 4 applied filters
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Subject
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Consumer behaviour
Social web
Brand management
42
Markenführung
42
Konsumentenverhalten
34
Brand image
22
Markenimage
22
Brand
20
Markenartikel
20
Beziehungsmarketing
19
Relationship marketing
19
Luxury goods
17
Luxusgüter
17
Internet marketing
13
Online-Marketing
13
Fashion
12
Mode
12
Social Web
10
Marketing management
7
Marketingmanagement
7
Customer value
6
Kundenwert
6
Advertising effects
5
Customer satisfaction
5
Destination management
5
Destinationsmanagement
5
Kundenzufriedenheit
5
Tourism marketing
5
Tourismusmarketing
5
Werbewirkung
5
Advertising
4
Holiday behaviour
4
Luxury brand
4
Online brand communities
4
Urlaubsverhalten
4
Werbung
4
Brand loyalty
3
Customer equity
3
Customer integration
3
Kundenintegration
3
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Undetermined
28
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1
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Article
32
Book / Working Paper
2
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Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Language
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English
34
Author
All
Ko, Eunju
Kumar, Vikas
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Melewar, T. C.
28
Bang, Nguyen
24
Guzman, Francisco
23
Han, Heesup
23
Sarkar, Abhigyan
23
Keller, Kevin Lane
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
Burmann, Christoph
17
MacInnis, Deborah J.
17
Martínez-López, Francisco J.
17
Dawes, John
16
Pelsmacker, Patrick de
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Christodoulides, George
15
Dens, Nathalie
15
Huber, Frank
15
Khan, Imran
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Vrontis, Demetris
14
Casidy, Riza
13
Cova, Bernard
13
Park, C. Whan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing intelligence & planning
2
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
34
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
7
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
8
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
9
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
10
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
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