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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~person:"Thaichon, Park"
~person:"Van den Poel, Dirk"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
136
Marketing
113
Marketingmanagement
96
Marketing management
93
Consumer behaviour
92
Theorie
84
Theory
84
Marktforschung
79
Market research
78
Brand management
51
Markenführung
51
Marketing theory
44
Marketingtheorie
44
Online-Marketing
42
Internet marketing
40
Lieferantenmanagement
40
Supplier relationship management
40
Deutschland
32
Germany
32
Advertising
29
Luxury goods
29
Luxusgüter
29
Werbung
28
Social Web
27
Social web
27
Business-to-business marketing
26
Customer satisfaction
23
Kundenzufriedenheit
23
Customer value
20
Kundenwert
20
Werbewirkung
20
Advertising effects
19
Brand
19
Brand image
19
Markenimage
19
Fashion
18
Markenartikel
18
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Undetermined
90
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4
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Article
157
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65
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Article in journal
129
Aufsatz in Zeitschrift
129
Arbeitspapier
32
Working Paper
32
Graue Literatur
31
Non-commercial literature
31
Aufsatz im Buch
30
Book section
30
Collection of articles of several authors
14
Sammelwerk
14
Handbook
10
Handbuch
10
Aufsatzsammlung
7
Case study
2
Fallstudie
2
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2
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2
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2
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1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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1
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Language
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English
189
German
33
Author
All
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Thaichon, Park
Van den Poel, Dirk
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
95
Huber, Frank
84
Han, Heesup
83
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
62
Hollebeek, Linda D.
54
Stauss, Bernd
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Grewal, Dhruv
51
Walsh, Gianfranco
50
Sheth, Jagdish N.
49
Piller, Frank T.
48
Backhaus, Klaus
47
Phau, Ian
44
Vrontis, Demetris
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Svensson, Göran
40
Neslin, Scott A.
39
Prentice, Catherine
39
Woodside, Arch G.
39
Dwivedi, Yogesh Kumar
38
Ruyter, Ko de
38
Sharma, Piyush
37
Stock-Homburg, Ruth
37
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Duncker & Humblot
1
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
31
Journal of business research : JBR
22
Journal of marketing
12
Journal of retailing and consumer services
11
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of the Academy of Marketing Science
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
Journal of strategic marketing
3
Psychology & marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
AMS review : official publication of the Academy of Marketing Science
2
Developing digital marketing : relationship perspectives
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of operational research : EJOR
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
Customer engagement marketing
1
Decision support systems : DSS ; the international journal
1
Edward Elgar E-Book Archive
1
Emerald insight
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
The development and current trends of digital
marketing
and relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
10
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
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