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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~person:"Thaichon, Park"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
113
Beziehungsmarketing
104
Marketingmanagement
93
Marketing management
90
Consumer behaviour
84
Theorie
79
Theory
79
Marktforschung
77
Market research
76
Brand management
51
Markenführung
51
Marketing theory
43
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43
Lieferantenmanagement
39
Supplier relationship management
39
Online-Marketing
37
Internet marketing
35
Deutschland
32
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32
Advertising
29
Luxury goods
29
Luxusgüter
29
Werbung
28
Business-to-business marketing
23
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23
Social web
23
Customer satisfaction
22
Kundenzufriedenheit
22
Brand
19
Brand image
19
Markenimage
19
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18
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18
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18
Customer value
17
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17
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151
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30
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30
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14
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English
152
German
33
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Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Thaichon, Park
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
95
Huber, Frank
84
Han, Heesup
83
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
62
Hollebeek, Linda D.
54
Stauss, Bernd
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Grewal, Dhruv
51
Walsh, Gianfranco
50
Sheth, Jagdish N.
49
Piller, Frank T.
48
Backhaus, Klaus
47
Phau, Ian
44
Vrontis, Demetris
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Svensson, Göran
40
Neslin, Scott A.
39
Prentice, Catherine
39
Woodside, Arch G.
39
Dwivedi, Yogesh Kumar
38
Ruyter, Ko de
38
Sharma, Piyush
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
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Journal of business research : JBR
22
Journal of marketing
11
Journal of retailing and consumer services
11
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of the Academy of Marketing Science
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
Journal of strategic marketing
3
Psychology & marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
AMS review : official publication of the Academy of Marketing Science
2
Developing digital marketing : relationship perspectives
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Emerald insight
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
The development and current trends of digital
marketing
and relationship
marketing
research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
10
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
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