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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~source:"econis"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Customer service
Konsumentenverhalten
Relationship marketing
Marketing
107
Marketingmanagement
87
Marketing management
84
Theorie
79
Theory
79
Marktforschung
75
Beziehungsmarketing
74
Market research
74
Consumer behaviour
64
Marketing theory
43
Marketingtheorie
43
Brand management
40
Markenführung
40
Deutschland
32
Germany
32
Lieferantenmanagement
30
Supplier relationship management
30
Online-Marketing
26
Internet marketing
24
Advertising
22
Luxury goods
22
Luxusgüter
22
Werbung
22
B-to-B-Marketing
21
Business-to-business marketing
21
Fashion
18
Mode
18
Brand
17
Kommunikation
17
Brand image
16
Distribution channel
16
Markenartikel
16
Markenimage
16
Physical distribution
16
Vertrieb
16
Vertriebsweg
16
Customer value
15
Kundenwert
15
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Undetermined
50
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Article
100
Book / Working Paper
25
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Article in journal
85
Aufsatz in Zeitschrift
85
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
11
Sammelwerk
11
Handbook
8
Handbuch
8
Aufsatzsammlung
5
Case study
2
Fallstudie
2
Graue Literatur
2
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2
Accompanied by computer file
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
103
German
22
Author
All
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
129
Bruhn, Manfred
120
Kumar, V.
89
Han, Heesup
84
Huber, Frank
82
Herrmann, Andreas
81
Bauer, Hans H.
79
Wiedmann, Klaus-Peter
71
Verhoef, Peter C.
68
Mattila, Anna S.
65
Hollebeek, Linda D.
59
Loureiro, Sandra Maria Correia
54
Stauss, Bernd
53
Grewal, Dhruv
51
Krafft, Manfred
51
Walsh, Gianfranco
49
Piller, Frank T.
48
Thaichon, Park
45
Phau, Ian
44
Sheth, Jagdish N.
44
Vrontis, Demetris
44
Gil Saura, Irene
42
Bang, Nguyen
41
Gierl, Heribert
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Prentice, Catherine
40
Dwivedi, Yogesh Kumar
39
Mittal, Vikas
39
Neslin, Scott A.
39
Quach, Sara
37
Ruyter, Ko de
36
Smith, Alan D.
36
Bagozzi, Richard P.
35
Hippner, Hajo
35
Stock-Homburg, Ruth
35
Töpfer, Armin
35
Usman, Osly
35
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Duncker & Humblot
1
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Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy collection
1
Prozesssteuerung und Führungsverhalten
1
Psychology & marketing
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
Other ZBW resources
1
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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