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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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| 9 applied filters
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Subject
All
B-to-B-Marketing
Customer service
Deutschland
Konsumentenverhalten
Relationship marketing
Marketing
153
Marketingmanagement
88
Marketing management
84
Marktforschung
79
Theorie
79
Theory
79
Beziehungsmarketing
74
Market research
74
Consumer behaviour
64
Marketing theory
43
Marketingtheorie
43
Brand management
40
Markenführung
40
Germany
32
Lieferantenmanagement
30
Supplier relationship management
30
Online-Marketing
26
Werbung
25
Internet marketing
24
Advertising
22
Luxury goods
22
Luxusgüter
22
Business-to-business marketing
20
Kommunikation
19
Fashion
18
Mode
18
Brand
17
Unternehmen
17
Brand image
16
Markenartikel
16
Markenimage
16
Marketingforschung
16
Physical distribution
16
Vertrieb
16
Customer value
15
Distribution channel
15
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Online availability
All
Undetermined
52
Type of publication
All
Article
112
Book / Working Paper
57
Type of publication (narrower categories)
All
Article in journal
90
Aufsatz in Zeitschrift
90
Handbook
25
Handbuch
25
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
22
Sammelwerk
22
Lehrbuch
17
Textbook
16
Aufsatzsammlung
8
Bibliografie enthalten
8
Bibliography included
8
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Accompanied by computer file
1
Arbeitspapier
1
Conference paper
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Fallsammlung
1
Hochschulschrift
1
Konferenzbeitrag
1
Nachschlagewerk
1
Reference book
1
Thesis
1
Working Paper
1
Wörterbuch
1
Übungssammlung
1
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Language
All
English
109
German
60
Author
All
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Bruhn, Manfred
185
Homburg, Christian
177
Bauer, Hans H.
131
Meffert, Heribert
123
Huber, Frank
111
Wiedmann, Klaus-Peter
101
Kumar, V.
95
Herrmann, Andreas
90
Ahlert, Dieter
87
Kleinaltenkamp, Michael
84
Han, Heesup
83
Backhaus, Klaus
73
Verhoef, Peter C.
71
Spiller, Achim
67
Burmann, Christoph
62
Krafft, Manfred
62
Mattila, Anna S.
62
Diller, Hermann
60
Esch, Franz-Rudolf
57
Swoboda, Bernhard
57
Fritz, Wolfgang
56
Tomczak, Torsten
56
Baumgarth, Carsten
55
Stauss, Bernd
55
Hollebeek, Linda D.
54
Walsh, Gianfranco
54
Loureiro, Sandra Maria Correia
53
Grewal, Dhruv
51
Piller, Frank T.
50
Gierl, Heribert
49
Sheth, Jagdish N.
49
Kirchgeorg, Manfred
45
Phau, Ian
44
Thaichon, Park
44
Töpfer, Armin
44
Vrontis, Demetris
44
Albers, Sönke
43
Gil Saura, Irene
43
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Institution
All
Duncker & Humblot
7
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag <Berlin>
1
Published in...
All
Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Betriebswirtschaft in Studium und Praxis
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Lehrbuch
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
169
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169
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
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