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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Marketing theory"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Marketing theory
Relationship marketing
Marketing
153
Marketingmanagement
88
Marketing management
84
Marktforschung
79
Theorie
79
Theory
79
Beziehungsmarketing
74
Market research
74
Consumer behaviour
64
Marketingtheorie
43
Brand management
40
Markenführung
40
Deutschland
32
Germany
32
Lieferantenmanagement
30
Supplier relationship management
30
Online-Marketing
26
Werbung
25
Internet marketing
24
Advertising
22
Luxury goods
22
Luxusgüter
22
Business-to-business marketing
20
Kommunikation
19
Fashion
18
Mode
18
Brand
17
Unternehmen
17
Brand image
16
Markenartikel
16
Markenimage
16
Marketingforschung
16
Physical distribution
16
Vertrieb
16
Customer value
15
Distribution channel
15
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Undetermined
60
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All
Article
116
Book / Working Paper
65
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Article in journal
93
Aufsatz in Zeitschrift
93
Aufsatz im Buch
27
Book section
27
Collection of articles of several authors
25
Sammelwerk
25
Handbook
18
Handbuch
18
Lehrbuch
14
Textbook
14
Bibliografie enthalten
8
Bibliography included
8
Aufsatzsammlung
5
Reprint
4
Case study
2
Collection of articles written by one author
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Sammlung
2
Accompanied by computer file
1
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1
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1
Elektronischer Datenträger als Beilage
1
Festschrift
1
Hochschulschrift
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
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1
Thesis
1
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1
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Language
All
English
138
German
43
Author
All
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
151
Bruhn, Manfred
132
Kumar, V.
102
Huber, Frank
89
Tadajewski, Mark
89
Sheth, Jagdish N.
87
Bauer, Hans H.
85
Han, Heesup
84
Herrmann, Andreas
84
Kleinaltenkamp, Michael
78
Wiedmann, Klaus-Peter
78
Verhoef, Peter C.
71
Mattila, Anna S.
65
Hollebeek, Linda D.
59
Stauss, Bernd
55
Walsh, Gianfranco
55
Grewal, Dhruv
54
Krafft, Manfred
54
Loureiro, Sandra Maria Correia
54
Backhaus, Klaus
52
Hunt, Shelby D.
50
Kotler, Philip
50
Piller, Frank T.
48
Gierl, Heribert
47
Thaichon, Park
45
Vrontis, Demetris
45
Phau, Ian
44
Vargo, Stephen L.
44
Gil Saura, Irene
43
Mittal, Vikas
43
Keller, Kevin Lane
42
Neslin, Scott A.
42
Svensson, Göran
42
Woodside, Arch G.
42
Bagozzi, Richard P.
41
Bang, Nguyen
41
Hennig-Thurau, Thorsten
41
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Duncker & Humblot
5
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Journal of business research : JBR
20
Review of marketing research
12
Journal of marketing
11
Journal of the Academy of Marketing Science
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
SAGE library in marketing
6
Legends in marketing
5
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
Review of Marketing Research Ser.
3
SpringerLink / Bücher
3
AMS review : official publication of the Academy of Marketing Science
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Fundamentals of marketing research ; Vol. 1
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Routledge studies in marketing
2
Springer eBook Collection / Business and Economics
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
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