//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Consumer behaviour
53
Beziehungsmarketing
50
Brand management
30
Markenführung
30
Marketing management
30
Marketingmanagement
30
Internet marketing
21
Online-Marketing
21
Luxury goods
20
Luxusgüter
20
Lieferantenmanagement
18
Supplier relationship management
18
Fashion
16
Mode
16
Brand
15
Brand image
14
Markenartikel
14
Markenimage
14
Market research
13
Marktforschung
13
Social Web
13
Social web
13
Customer value
12
Kundenwert
12
Marketing
12
Advertising effects
9
South Korea
9
Südkorea
9
Theorie
9
Theory
9
Werbewirkung
9
Customer satisfaction
8
Kundenzufriedenheit
8
USA
8
United States
8
Viral marketing
8
Virales Marketing
8
relationship marketing
8
more ...
less ...
Online availability
All
Undetermined
46
Type of publication
All
Article
88
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
90
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
14
Sammelwerk
14
Handbook
10
Handbuch
10
Aufsatzsammlung
5
Case study
2
Fallstudie
2
Graue Literatur
2
Lehrbuch
2
Non-commercial literature
2
Reprint
2
Textbook
2
Accompanied by computer file
1
Arbeitspapier
1
Conference paper
1
Elektronischer Datenträger als Beilage
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
90
Author
All
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Han, Heesup
82
Kumar, V.
62
Mattila, Anna S.
61
Loureiro, Sandra Maria Correia
50
Hollebeek, Linda D.
46
Grewal, Dhruv
44
Herrmann, Andreas
44
Homburg, Christian
44
Walsh, Gianfranco
44
Verhoef, Peter C.
43
Vrontis, Demetris
42
Gil Saura, Irene
41
Bang, Nguyen
40
Svensson, Göran
40
Prentice, Catherine
39
Phau, Ian
38
Dwivedi, Yogesh Kumar
35
Gierl, Heribert
35
Ruyter, Ko de
34
Smith, Alan D.
34
Thaichon, Park
34
Agnihotri, Raj
32
Sharma, Piyush
32
Balaji, M. S.
31
Bruhn, Manfred
31
Hyun, Sunghyup Sean
31
Klaus, Philipp
30
Melewar, T. C.
30
Pelsmacker, Patrick de
30
Wiedmann, Klaus-Peter
30
Casidy, Riza
29
Henneberg, Stephan
29
Pitt, Leyland F.
29
Quach, Sara
29
Wong, IpKin Anthony
29
Khare, Arpita
28
Naudé, Peter
28
Park, Jungkun
28
more ...
less ...
Published in...
All
Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Review of marketing research
2
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
90
Showing
1
-
10
of
90
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
9
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
10
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->