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~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
102
Theorie
72
Theory
72
Marketingmanagement
70
Marktforschung
68
Market research
67
Marketing management
67
Consumer behaviour
50
Brand management
39
Markenführung
39
Marketing theory
39
Marketingtheorie
39
Beziehungsmarketing
34
Deutschland
32
Germany
32
Luxury goods
22
Luxusgüter
22
Advertising
20
Online-Marketing
20
Werbung
20
Fashion
18
Internet marketing
18
Mode
18
Business-to-business marketing
17
Lieferantenmanagement
17
Supplier relationship management
17
Brand
16
Kommunikation
16
Markenartikel
16
Physical distribution
16
Vertrieb
16
Betriebswirtschaftslehre
14
Brand image
14
Business economics
14
Markenimage
14
Customer value
13
Kundenwert
13
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Undetermined
28
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Article
72
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23
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54
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54
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20
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20
Collection of articles of several authors
11
Sammelwerk
11
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8
Handbuch
8
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4
Case study
2
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2
Lehrbuch
2
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2
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2
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1
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1
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1
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1
Graue Literatur
1
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1
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1
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1
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Language
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English
62
German
33
Author
All
Ko, Eunju
Malhotra, Naresh K.
Pepels, Werner
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
96
Han, Heesup
84
Huber, Frank
84
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
65
Hollebeek, Linda D.
59
Loureiro, Sandra Maria Correia
54
Stauss, Bernd
54
Krafft, Manfred
53
Grewal, Dhruv
51
Sheth, Jagdish N.
50
Walsh, Gianfranco
50
Backhaus, Klaus
48
Piller, Frank T.
48
Palmatier, Robert W.
47
Thaichon, Park
45
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Prentice, Catherine
40
Svensson, Göran
40
Dwivedi, Yogesh Kumar
39
Neslin, Scott A.
39
Woodside, Arch G.
39
Ruyter, Ko de
38
Stock-Homburg, Ruth
38
Sharma, Piyush
37
Van den Poel, Dirk
37
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Duncker & Humblot
1
Published in...
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Journal of business research : JBR
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Heidelberger Fachbücher für Praxis und Studium
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
Showing
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95
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1
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
SNS
marketing
activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
8
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Influence of sustainable
marketing
activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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