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~person:"Ko, Eunju"
~person:"Melewar, T. C."
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Search: subject:"branding"
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Brand management
98
Markenführung
98
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
35
Markenimage
35
Brand
28
Markenartikel
28
Corporate reputation
22
Firmenimage
22
Marketing management
21
Marketingmanagement
21
Brand architecture
18
Luxury goods
18
Luxusgüter
18
Markenarchitektur
18
Fashion
12
Mode
12
Beziehungsmarketing
11
Internet marketing
11
Marketing
11
Online-Marketing
11
Relationship marketing
11
Unternehmenskultur
11
Social Web
10
Social web
10
Corporate culture
9
Welt
9
World
9
Advertising effects
7
Customer satisfaction
7
Customer value
7
Higher education institution
7
Hochschule
7
Kundenwert
7
Kundenzufriedenheit
7
Place marketing
7
Standortmarketing
7
Werbewirkung
7
Advertising
6
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Undetermined
59
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Article
88
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21
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87
Aufsatz in Zeitschrift
87
Collection of articles of several authors
13
Sammelwerk
13
Case study
8
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8
Aufsatz im Buch
7
Book section
7
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5
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1
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Language
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English
109
Author
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Ko, Eunju
Melewar, T. C.
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
25
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Journal of business research : JBR
22
European journal of marketing : EJM
5
International studies of management and organization
5
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of brand management : an international journal
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Building corporate identity, image and reputation in the digital era
3
Marketing intelligence & planning
3
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
European management journal
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
108
USB Cologne (EcoSocSci)
1
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1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
3
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
8
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
9
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
10
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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