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~person:"Ko, Eunju"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Preismanagement"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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| 14 applied filters
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Subject
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Brand image
Markenführung
Preismanagement
Service quality
Social web
Consumer behaviour
50
Konsumentenverhalten
50
Brand management
23
Fashion
22
Luxury goods
22
Luxusgüter
22
Mode
22
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
10
Markenimage
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
South Korea
6
Südkorea
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
purchase intention
4
China
3
Customer equity
3
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Online availability
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Undetermined
20
Type of publication
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Article
27
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
28
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
28
Author
All
Ko, Eunju
Han, Heesup
55
Mattila, Anna S.
40
Loureiro, Sandra Maria Correia
39
Phau, Ian
33
Hollebeek, Linda D.
32
Diamantopoulos, Adamantios
29
Prentice, Catherine
26
Bang, Nguyen
25
Filieri, Raffaele
25
Dwivedi, Yogesh Kumar
24
Jang, Soocheong
24
Sarkar, Abhigyan
24
Hyun, Sunghyup Sean
23
Melewar, T. C.
23
Paul, Justin
23
Sreejesh, S.
23
Guzman, Francisco
21
Japutra, Arnold
21
Veloutsou, Cleopatra
21
Bilgihan, Anil
20
Grewal, Dhruv
20
Septianto, Felix
20
Park, Jungkun
19
Pelsmacker, Patrick de
19
Quach, Sara
19
Ahn, Jiseon
18
Balaji, M. S.
18
Gierl, Heribert
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Vrontis, Demetris
18
Wong, IpKin Anthony
18
Dens, Nathalie
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Johnson, Lester W.
17
Line, Nathaniel D.
17
Sarkar, Juhi Gahlot
17
Das, Gopal
16
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Published in...
All
Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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28
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
5
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
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