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~person:"Ko, Eunju"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"South Korea"
~type_genre:"Book section"
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Brand management
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Ko, Eunju
Esch, Franz-Rudolf
52
Burmann, Christoph
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Keller, Kevin Lane
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Fantapié Altobelli, Claudia
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Baetzgen, Andreas
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Ind, Nicholas
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Könecke, Thomas
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Berndt, Ralph
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Brunner, Christian Boris
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
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Cultural heritage fashion branding in Asia
Ko, Eunju
;
Lee, Seulgi
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 89-109)
.
2011
Persistent link: https://www.econbiz.de/10009380891
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