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~person:"Ko, Eunju"
~subject:"Clothing"
~subject:"Mode"
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Search: subject:"Fashion"
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Clothing
Mode
Fashion
35
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Luxury goods
12
Luxusgüter
12
Markenführung
12
Marketing management
8
Marketingmanagement
8
Bekleidungsindustrie
7
Clothing industry
7
Internet marketing
7
Online-Marketing
7
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Sustainability
6
Sustainable consumption
6
Beziehungsmarketing
5
Brand image
5
Customer value
5
Kundenwert
5
Relationship marketing
5
South Korea
5
Textile distribution
5
Textilhandel
5
Brand
4
Digitalisierung
4
Digitization
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Fashion industry
4
Markenimage
4
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4
Social Web
4
Social web
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Sustainable development
4
Südkorea
4
Customer equity
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Markenartikel
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Perceived value
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Sustainable fashion
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English
33
Author
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Ko, Eunju
Choi, Tsan-Ming
48
Henninger, Claudia E.
20
Shen, Bin
14
Guercini, Simone
13
Ozuem, Wilson
13
Madsen, Dag Øivind
12
Jin, Byoungho
11
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Ryding, Daniella
11
Blazquez Cano, Marta
10
Moore, Christopher M.
10
Chow, Pui-Sze
9
Khare, Arpita
9
Kim, Kyung Hoon
9
Perry, Patsy
9
Ranfagni, Silvia
9
Workman, Jane E.
9
Cedrola, Elena
8
Godart, Frédéric C.
8
Goworek, Helen
8
McColl, Julie
8
Mogaji, Emmanuel
8
Vignali, Gianpaolo
8
Alevizou, Panayiota J.
7
Aspers, Patrik
7
Barnes, Liz
7
Easey, Mike
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
McCormick, Helen
7
Arrigo, Elisa
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
Karaosman, Hakan
6
Kim, Sang Jin
6
Lo, Chris K. Y.
6
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
33
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1
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
2
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
5
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
7
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
What
fashion
startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
Saved in:
9
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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