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~person:"Ko, Eunju"
~subject:"Internationale Beschaffung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
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Fashion
29
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
10
Luxury goods
10
Luxusgüter
10
Markenführung
10
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8
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29
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Ko, Eunju
Choi, Tsan-Ming
34
Shen, Bin
10
Guercini, Simone
9
Kim, Kyung Hoon
9
Khare, Arpita
8
Madsen, Dag Øivind
8
Merlo, Elisabetta
8
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8
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8
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7
Jin, Byoungho
7
Vignali, Gianpaolo
7
Godart, Frédéric C.
6
Kim, Sang Jin
6
Loureiro, Sandra Maria Correia
6
McColl, Julie
6
McCormick, Helen
6
Moore, Christopher M.
6
Phau, Ian
6
Suha Fouad Salem
6
Atik, Deniz
5
Caniato, Federico
5
Caridi, Maria
5
Choo, Ho Jung
5
Chun, Eunha
5
Fiore, Ann Marie
5
Gwozdz, Wencke
5
Henninger, Claudia E.
5
Karaosman, Hakan
5
Kautish, Pradeep
5
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5
Lee, Seung-Hee
5
Lee, Yuri
5
Macchion, Laura
5
Moore, Christopher
5
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5
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of global fashion marketing : JGfM
2
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
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ECONIS (ZBW)
29
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1
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
2
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
8
What
fashion
startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
Saved in:
9
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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