//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenführung
Theory
Consumer behaviour
55
Konsumentenverhalten
55
Fashion
25
Luxury goods
25
Luxusgüter
25
Mode
25
Brand management
24
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Online-Marketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
Nachhaltiger Konsum
6
Nachhaltigkeit
6
South Korea
6
Sustainability
6
Sustainable consumption
6
Südkorea
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Nachhaltige Entwicklung
5
Sustainable development
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Werbung
4
purchase intention
4
China
3
Customer equity
3
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
25
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
27
Author
All
Ko, Eunju
Loureiro, Sandra Maria Correia
34
Huber, Frank
33
Phau, Ian
33
Bauer, Hans H.
32
Anderson, Simon P.
27
Melewar, T. C.
26
Hollebeek, Linda D.
25
Hruschka, Harald
25
Gierl, Heribert
24
Han, Heesup
24
Swoboda, Bernhard
24
Bang, Nguyen
23
Sarkar, Abhigyan
23
Dwivedi, Yogesh Kumar
22
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
21
Mullainathan, Sendhil
21
Pelsmacker, Patrick de
21
Sheth, Jagdish N.
21
Wiedmann, Klaus-Peter
21
Janssen, Maarten C. W.
20
Kerschbamer, Rudolf
20
MacInnis, Deborah J.
20
Septianto, Felix
20
Bagozzi, Richard P.
19
Decker, Reinhold
19
Dens, Nathalie
19
Guzman, Francisco
19
Herrmann, Andreas
19
Inderst, Roman
19
Martínez-López, Francisco J.
19
Postlewaite, Andrew
19
Seo, Yuri
19
Blundell, Richard W.
18
Dawes, John
18
Dubé, Jean-Pierre
18
Grunert, Klaus G.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
more ...
less ...
Published in...
All
Journal of business research : JBR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->