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~person:"Ko, Eunju"
~subject:"Luxury goods"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Consumer Behaviour"
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Luxury goods
Marketing management
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
23
Markenführung
23
Luxusgüter
22
Fashion
21
Mode
21
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Marketingmanagement
8
Social Web
8
Social web
8
South Korea
6
Südkorea
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Advertising effects
5
Nachhaltiger Konsum
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Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltigkeit
4
Sustainability
4
Werbung
4
purchase intention
4
China
3
Customer equity
3
Einzelhandel
3
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Aufsatz in Zeitschrift
Sammelwerk
Article in journal
25
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English
25
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Ko, Eunju
Phau, Ian
23
Wiedmann, Klaus-Peter
16
Jain, Sheetal
15
Valette-Florence, Pierre
15
Kapferer, Jean-Noël
14
Shukla, Paurav
14
Christodoulides, George
12
Hyun, Sunghyup Sean
12
Seo, Yuri
11
Septianto, Felix
11
Gierl, Heribert
9
Guido, Gianluigi
9
Hennigs, Nadine
9
Klaus, Philipp
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Peng, Norman
9
Sheth, Jagdish N.
9
Sung, Billy
9
Thaichon, Park
9
Amatulli, Cesare
8
Jain, Varsha
8
Parguel, Béatrice
8
Park, Jungkun
8
Ahn, Jiseon
7
Aiello, Gaetano
7
Atwal, Glyn
7
Cervellon, Marie-Cécile
7
Chen, Annie Huiling
7
Han, Heesup
7
Johnson, Lester W.
7
Michaelidou, Nina
7
Paul, Justin
7
Pino, Giovanni
7
Quach, Sara
7
Thomas, Sujo
7
Vrontis, Demetris
7
Bang, Nguyen
6
Eastman, Jacqueline Kilsheimer
6
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Journal of business research : JBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
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ECONIS (ZBW)
25
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
5
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
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