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~person:"Ko, Eunju"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Marketing management
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
23
Luxury goods
22
Luxusgüter
22
Fashion
21
Mode
21
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Marketingmanagement
8
Social Web
8
Social web
8
South Korea
6
Südkorea
6
Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltigkeit
4
Sustainability
4
Werbung
4
purchase intention
4
China
3
Customer equity
3
Einzelhandel
3
Luxury
3
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24
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2
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Aufsatz in Zeitschrift
Sammelwerk
Article in journal
26
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
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English
26
Author
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Ko, Eunju
Loureiro, Sandra Maria Correia
31
Phau, Ian
26
Sarkar, Abhigyan
24
Han, Heesup
23
Bang, Nguyen
22
Melewar, T. C.
22
Diamantopoulos, Adamantios
20
Hollebeek, Linda D.
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Vrontis, Demetris
17
Pelsmacker, Patrick de
16
Khan, Imran
15
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Kunkel, Thilo
13
Paul, Justin
13
Romaniuk, Jenni
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Casidy, Riza
12
Gierl, Heribert
12
Johnson, Lester W.
12
Kaufmann, Hans Rüdiger
12
King, Ceridwyn
12
Park, Jungkun
12
Rahman, Zillur
12
Septianto, Felix
12
Sreejesh, S.
12
Sung, Yongjun
12
Wiedmann, Klaus-Peter
12
Christodoulides, George
11
Gilal, Faheem Gul
11
Grohmann, Bianca
11
Kumar, V.
11
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
26
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
5
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
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