//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
~subject:"Nachhaltigkeit"
~subject:"Social Web"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Luxusgüter"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Nachhaltigkeit
Social Web
Luxury goods
23
Luxusgüter
23
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
14
Markenführung
14
Brand
9
Fashion
9
Markenartikel
9
Mode
9
Internet marketing
7
Online-Marketing
7
Luxury brand
5
Marketing management
5
Marketingmanagement
5
Customer value
4
Kundenwert
4
Social web
4
Advertising effects
3
Beziehungsmarketing
3
Brand image
3
Luxury
3
Markenimage
3
Relationship marketing
3
Werbewirkung
3
Advertising
2
Bekleidungsindustrie
2
Clothing industry
2
Digital marketing
2
Luxury brands
2
Marketing
2
Nachhaltiger Konsum
2
Sustainability
2
Sustainable consumption
2
Sustainable fashion
2
Value co-creation
2
Werbung
2
luxury brand
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ko, Eunju
Seo, Yuri
6
Ozuem, Wilson
5
Septianto, Felix
5
Thaichon, Park
5
Batat, Wided
3
Feng, Wenting
3
Filieri, Raffaele
3
Jayawardena, Nirma Sadamali
3
Kim, Hye-yŏng
3
Quach, Sara
3
Yang, Morgan X.
3
Yu, Irina Y.
3
Ahmad, Amna
2
Amatulli, Cesare
2
Baudier, Patricia
2
Bazi, Saleh
2
Boissieu, Élodie de
2
Brun, Alessandro
2
Castillo-Abdul, Bárbara
2
Chen, Huan
2
Choi, Yung Kyun
2
De Angelis, Matteo
2
Eom, Hyo Jin
2
Faraoni, Monica
2
Gorton, Matthew
2
Husain, Rehan
2
Kapferer, Jean-Noël
2
Karaosman, Hakan
2
Khan, Bilal Mustafa
2
Lavuri, Rambabu
2
Leban, Marina
2
MacGregor Pelikánová, Radka
2
McLeay, Fraser
2
Michaelidou, Nina
2
Michaut-Denizeau, Anne
2
Osburg, Victoria-Sophie
2
Perry, Patsy
2
Pini, Fabrizio Maria
2
Pitt, Leyland F.
2
more ...
less ...
Published in...
All
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
4
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
5
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->