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~person:"Ko, Eunju"
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Search: subject:"Fashion"
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Fashion
35
Mode
33
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Luxury goods
12
Luxusgüter
12
Markenführung
12
Marketing management
8
Marketingmanagement
8
Bekleidungsindustrie
7
Clothing industry
7
Internet marketing
7
Online-Marketing
7
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Sustainability
6
Sustainable consumption
6
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Textile distribution
5
Textilhandel
5
Brand
4
Brand image
4
Digitalisierung
4
Digitization
4
Markenimage
4
Nachhaltige Entwicklung
4
Social Web
4
Social web
4
South Korea
4
Sustainable development
4
Südkorea
4
Customer equity
3
Fashion industry
3
Markenartikel
3
Sustainable fashion
3
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32
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English
34
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2
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Ko, Eunju
Choi, Tsan-Ming
56
Henninger, Claudia E.
24
Madsen, Dag Øivind
24
Shen, Bin
16
Guercini, Simone
15
Ryding, Daniella
14
Jin, Byoungho
13
Moore, Christopher M.
13
Ozuem, Wilson
13
Swoboda, Bernhard
13
Workman, Jane E.
13
Merlo, Elisabetta
12
Vignali, Gianpaolo
12
Muthu, Subramanian Senthilkannan
11
Runfola, Andrea
11
Blazquez Cano, Marta
10
Cedrola, Elena
10
Chow, Pui-Sze
10
Goworek, Helen
10
Slåtten, Kåre
10
Caniato, Federico
9
Caridi, Maria
9
Khare, Arpita
9
Kim, Kyung Hoon
9
Lee, Seung-Hee
9
McColl, Julie
9
Perry, Patsy
9
Ranfagni, Silvia
9
Alevizou, Panayiota J.
8
Arrigo, Elisa
8
Aspers, Patrik
8
Barnes, Liz
8
Godart, Frédéric C.
8
Loureiro, Sandra Maria Correia
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Moretto, Antonella
8
Wenting, Rik
8
Ahlert, Dieter
7
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
4
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
34
RePEc
2
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1
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
2
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
8
What
fashion
startups should know before launching crowdfunding projects : focusing on Wadiz reward crowdfunding
Ko, Jisu
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10012500751
Saved in:
9
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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