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~person:"Ko, Yong Jae"
~subject:"Athlete reputational crisis"
~subject:"Auslandsinvestition"
~subject:"Hochschule"
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Athlete reputational crisis
Auslandsinvestition
Hochschule
Athletes
13
Sportler
13
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
5
Markenführung
5
Advertising effects
4
Brand image
4
Cognition
4
Kognition
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Markenimage
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Werbewirkung
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Celebrity endorsement
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Celebrity-Werbung
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Higher education institution
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Personality psychology
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Persönlichkeitspsychologie
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Sportmarketing
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Sports marketing
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Brand
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Emotion
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Markenartikel
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Reputation
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athlete scandal
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college athletics
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Associative memory network model
1
Athlete
1
Athlete endorsement
1
Athlete scandal
1
Attribution theory
1
Bicycle racing
1
Business ethics
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Cognitive dissonance
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Conceptual model
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Corporate reputation
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Ko, Yong Jae
Groothuis, Peter Andrew
7
Eggers, Austin F.
6
Rotthoff, Kurt W.
6
Avery, Christopher
4
Cassar, Gavin
4
Redding, Parker
4
Dixon, Marlene
3
Hoffer, Adam J.
3
Huml, Matt R.
3
Hutchinson, Michael
3
Pitts, Joshua D.
3
Solimini, Michael
3
Taylor, Elizabeth A.
3
Baker, Thomas A., III.
2
Berg, Brennan K.
2
Cadman, Brian
2
Cadman, Brian D.
2
Cormier, Abigail
2
Dronyk-Trosper, Trey
2
Heckman, James J.
2
Holden, John T.
2
Insler, Michael A.
2
Johnson, Candon
2
Kaburakis, Anastasios
2
Kahane, Leo H.
2
Loughlin, Colleen P.
2
McEvoy, Chad D.
2
Pincin, Jared
2
Soebbing, Brian P.
2
Stinson, Jeffrey L.
2
Stitzel, Brandli
2
Walker, Nefertiti A.
2
Alexander, Donald L.
1
Alpert, Frank
1
Amornsiripanitch, Natee
1
Anderson, Arden J.
1
Anthonj, Pierre
1
Arai, Akiko
1
Arcidiacono, Peter
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International journal of sports marketing & sponsorship
1
Journal of nonprofit & public sector marketing
1
Nonprofit and voluntary sector quarterly
1
Sport management review
1
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ECONIS (ZBW)
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae
;
Rhee, Yong Chae
;
Walker, Mathew
;
Lee, …
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10010378584
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
4
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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