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~person:"Ko, Yong Jae"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand management
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Ko, Yong Jae
Loureiro, Sandra Maria Correia
12
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9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Cova, Bernard
8
Feenstra, Robert C.
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Melewar, T. C.
8
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7
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7
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5
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5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
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5
Harrigan, Paul
5
Heere, Bob
5
Khan, Aubhik
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Ko, Eunju
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Rahman, Zillur
5
Rather, Raouf Ahmad
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of business research : JBR
1
Journal of marketing theory and practice
1
Sport management review
1
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ECONIS (ZBW)
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
4
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
5
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Saved in:
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