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~person:"Ko, Yong Jae"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Social web
Brand management
12
Markenführung
12
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Brand image
7
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7
Sportmarketing
6
Sports marketing
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brand community
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group perception
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Ko, Yong Jae
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
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6
Haverila, Kai
6
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5
Bilro, Ricardo Godinho
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Dessart, Laurence
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Ko, Eunju
5
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5
Kumar, Vikas
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Mathur, Manisha
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Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
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4
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4
Haverila, Matti
4
Ibrahim, Blend
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Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
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Kim, Hye-yŏng
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of business research : JBR
1
Sport management review
1
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ECONIS (ZBW)
4
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
4
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
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