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~person:"Ko, Yong Jae"
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Ko, Yong Jae
Nite, Calvin
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Cunningham, George B.
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Hutchinson, Michael
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Journal of nonprofit & public sector marketing
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae
;
Rhee, Yong Chae
;
Walker, Mathew
;
Lee, …
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10010378584
Saved in:
2
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college
athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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