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~person:"Kohlbacher, Florian"
~subject:"Marketing management"
~subject:"Werbesendung"
~subject:"Werbung"
~subject:"Zielgruppe"
~type:"article"
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Kohlbacher, Florian
Moschis, George P.
4
Auer-Srnka, Katharina J.
3
Engel, Ellen
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Griessmair, Michele
3
Meyer-Hentschel, Gundolf
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The silver market phenomenon : marketing and innovation in the aging society
2
Asia Pacific business review
1
International marketing review
1
The silver market phenomenon : business opportunities in an era of demographic change
1
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ECONIS (ZBW)
5
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1
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
Saved in:
2
Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian
;
Prieler, Michael
;
Hagiwara, Shigeru
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
Saved in:
3
Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
Saved in:
4
Leveraging disruptive innovations for the silver market
Kohlbacher, Florian
;
Hang, Chang Chieh
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 65-77)
.
2011
Persistent link: https://www.econbiz.de/10008749565
Saved in:
5
Lessons learned and the challenges and opportunities ahead
Herstatt, Cornelius
;
Kohlbacher, Florian
- In:
The silver market phenomenon : business opportunities …
,
(pp. 495-497)
.
2008
Persistent link: https://www.econbiz.de/10003749596
Saved in:
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