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~person:"Koku, Paul Sergius"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Koku, Paul Sergius
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Services marketing quarterly
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Really new services : perceived risk and adoption intentions
Savas-Hall, Selen
;
Koku, Paul Sergius
;
Mangleburg, Tamara
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 485-503
Persistent link: https://www.econbiz.de/10013416992
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2
Consumer attitude toward outsourcing of technical support services : an exploratory study
Koku, Paul Sergius
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003900698
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